XTIME (as with Time Highway) offers the service department a way for customers to visually see who is working on their car, how long it has been in service and approximate the total amount of waiting time.
XTIME includes a system that can display this content on a monitor and even supports a ticker and marketing. One thought from the corporate office was that customers were already using this system and our developmental energy should be focused elsewhere. Until NADA 2012.
Several XTIME customers approached the Digital Dealership System booth looking for a solution to show XTIME that had more functionality and “looked better” then the canned system offered by XTIME. They also wanted to add their own look and feel to the system, incorporating news tickers and our other offerings.
Several systems were developed and installed, both horizontal and vertical, with the flexibility of the standard systems, integrating with XTIME (and Time Highway). Now, customers have a complete HD Experience with their content in a simple solution that works simply by connecting the media player to the TV. At their leisure the customer can go in and update the system to show current specials and update the ticker message.
The horizontal screen is programmed to show the XTIME for 2 minutes and then rotate through 2 – 15 second service ads and then back. The value of the system is the focus that customers have on it, constantly looking for updates like a second hand counting down. (timing and ad numbers can be adjusted per individual install)
The marketing on the screen can take advantage of the attention the screen gets by directly speaking to customers — ie. “While you’re waiting on your car to get services, check out our new car inventory” or “If you came in for an oil change, how would you like to save 50% on future oil changes – ask us how”
The vertical system is ideal for showing a variety of content, including XTIME, Marketing, Car Information and Ticker. This system can even rotate between the show setup above and a full page Menu Board. The possibilities are endless due to the real estate that can be utilized.
The Digital Dealership System is setup to meet the needs of our customers. Sometimes, we don’t know the needs until they tell us. Now, as we roll out more and more XTIME / Time Highway Systems across the country, customers will understand the benefits of the product and utilizing a simple, custom setup and interface in full HD.
The Digital Dealership System offers customized Digital Signage solutions for the Automotive Industry. Headquartered in West Palm Beach, FL and founded in 2008, Digital Dealership System, INC offers a digital internal marketing solution for dealerships. Contact: firstname.lastname@example.org