Don’t Lose the Attention of your Customers

A captive audience will pay you dividends if you treat them right.Image

How many people come to your dealership every week? 100, 250, 500?

What do you do for them?
How do you communicate to them? – and –
How can you capitalize on them?

With today’s media and technology driven world the way you communicate with your customers is more important then ever. Put yourself in your customer’s shoes while they are in your dealership. What do you see?Image

TV — whether you like it or not, they are going to watch TV – regardless of what is on. If nothing else, they will hear it.

Magazine — either new or old, they will pick up and at least skim the articles to see what catches their eye.

Brochures — let’s not get started on the person that’s look at a brochure who has no interest in actually buying the car and is just waiting time.

Cell Phones / Tablets — many lounges are now giving customers devices to keep themImage distracted from the time waiting.

And where does this put that nice 8.5 x 11 sheet of paper that your Manager was so proud of touting the latest Oil Change / Tire Rotation Special?

Your customers would rather read a 3 month old magazine then your latest marketing efforts on a static page attached to the wall or worse – hanging from the ceiling.

The only alternative to making your message standout is to be part of the distraction!

Digital Signage has the ability to integrate with live TV, be placed anywhere in your facility, and target marketing to the specific needs of your dealership — while attracting more eyes with a greater retention and awareness rate then print advertising.

There is a reason why Digital Signage is part of every brands’ long-term strategy. Incorporating signage relays a variety of messages, can easily be updated, and creates an ever changing array of information that exceeds any other medium.

Take control of your dealership with customized digital signage that shows your message, not the canned corporate message or sponsors marketing that customers can see elsewhere. This is not the time for commercials that would broadcast on TV’s in their homes, this is about a message directed at the customer in YOUR lounge, showroom, finance or service bay.

While you have your customers in your dealership you have their attention. It is easy for them to be distracted — help to focus their attention by using technology to your advantage with Digital Signage.

Todd Katcher
Digital Dealership System
todd@digitaldealershipsystem.com

c: 615.669.5244
twitter: @digitaldealers
web: www.digitaldealershipsystem.com
blog: www.fouronthefloorblog.com

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