Posted in February 2012

Your Dealership is NOT A SPORTS BAR

How many TV’s are in your Dealership? What is on those TV’s? I ventured into a Toyota dealership that was just completely renovated. The manager said they spent over $2M on everything including 40′ ceilings in the showroom that were amazingly accented by Toyota red walls and the thinnest TV’s that I have ever seen … Continue reading

Burn the Paper!

What was your percentage of your marketing dollar spent on Newspaper advertising 10 years ago? How has that changed today? Do you still print paper and vinyl signs in your dealership that never change? While your marketing budget for bringing people inside the dealership had probably changed dramatically over the last 10 years, most dealerships … Continue reading